TheraMax™ represents a decision to dramatically improve the benefits of cold, flu and allergy products currently on the market. While generally effective, pretty much all of the rest are somewhat slow in bringing desperately needed relief to sufferers. We were determined to change that. Both TheraMax™ Cold And Flu Relief and TheraMax™ Allergy Relief are establishing a whole new standard in speedy symptom alleviation. Not only in speed but also in the efficacy with which they deliver their results. How are we accomplishing that? By creating advanced strategic combinations of active ingredients in a manner never accomplished before. In so doing, we have been able to significantly relieve the severity and duration of the common cold and flu; as well as work instantly on the symptoms of seasonal allergies. Perhaps the real wonder is that these TheraMax™ products are zinc-free.